Meta / Facebook Ads Management
End-to-end Meta Ads management — from strategy and creative to daily optimisation and scaling. My core specialty with 57X ROAS track record.
- Full campaign architecture & setup
- Audience research & segmentation
- Creative strategy & briefing
- Daily monitoring & optimisation
- A/B testing framework
- Weekly performance reports
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Performance Marketing Strategy
Data-driven, multi-channel performance marketing strategy built around your business goals, margins, and growth targets.
- Full-funnel strategy development
- Channel mix optimisation
- Budget allocation modelling
- KPI framework & benchmarking
- Competitive landscape analysis
- Quarterly growth roadmap
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eCommerce & Shopify Growth
Specialised growth strategy for Shopify and WooCommerce stores — from product page optimisation to dynamic catalog ads and LTV maximisation.
- Shopify pixel & catalog setup
- Dynamic product ads
- Cart abandonment sequences
- Cross-sell & upsell campaigns
- Customer LTV campaigns
- Revenue attribution reporting
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Creative Strategy & Production
Data-informed creative strategy that produces ads people actually stop and engage with — from concept to copy to visual direction.
- Ad concept development
- Hook & angle frameworks
- Copy writing & optimisation
- Video ad scripting
- Creative testing roadmap
- UGC & creative briefing
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Analytics & Conversion Tracking
Airtight tracking infrastructure ensuring you have accurate, reliable data to make confident decisions at every stage of your funnel.
- Meta Pixel & CAPI setup
- Google Analytics 4 configuration
- Google Tag Manager setup
- Custom conversion events
- Attribution modelling
- Real-time dashboard creation
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Conversion Rate Optimisation
Turn more of your existing traffic into customers. Landing page analysis, A/B testing, and UX improvements that compound your ad ROI.
- Landing page audit & analysis
- Heatmap & session recording review
- A/B test design & execution
- Checkout funnel optimisation
- Offer & pricing strategy
- Mobile experience optimisation
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Google Ads / PPC
Complement your Meta Ads with high-intent Google Search and Shopping campaigns that capture demand at the moment of purchase intent.
- Search campaign strategy
- Google Shopping / PMAX
- Keyword research & grouping
- Bidding strategy optimisation
- Quality Score improvement
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LinkedIn & B2B Ads
Precision B2B advertising on LinkedIn targeting decision-makers by title, industry, company size, and seniority — for lead gen and brand authority.
- LinkedIn Campaign Manager setup
- Account-based targeting
- Lead gen form campaigns
- Thought leadership ads
- B2B funnel architecture
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Ads Audit & Consulting
A comprehensive review of your existing campaigns — identify waste, find hidden opportunities, and get a clear action plan to improve performance fast.
- Full account audit (all campaigns)
- Creative performance analysis
- Audience & targeting review
- Budget efficiency analysis
- 30-page actionable report
- 60-min strategy session
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