Performance marketing specialist with 8+ years of experience turning ad budgets into exponential revenue. I've helped 350+ brands across 15+ industries achieve extraordinary ROAS — from South Africa to the Bahamas to Europe.
My journey into Meta Ads started with a fundamental frustration: watching businesses spend thousands on ads that simply didn't work. There was a massive gap between what advertisers were promised and what they actually received — and I knew I could bridge it.
Starting in 2015, I immersed myself completely in the Facebook Ads ecosystem. Not just the platform mechanics, but the deeper psychology of why people click, engage, and buy. I devoured every case study, tested every hypothesis, and built frameworks that consistently outperformed industry benchmarks.
"Every campaign I've ever run has taught me something new. The Meta Ads ecosystem rewards curiosity, data discipline, and creative courage — and I bring all three to every client engagement."
By 2018, I was managing 80+ accounts simultaneously while leading teams of media buyers at a top digital agency. The scale taught me systems thinking — how to build processes that reliably produce results regardless of budget size or market.
My breakthrough came when I cracked the 57.15X ROAS milestone for Off Road Super Store in South Africa — generating R3.59M in revenue from R62.8K in ad spend. That campaign became a masterclass in audience precision, creative iteration, and funnel architecture that I now teach to my entire client base.
Today, I work exclusively with ambitious brands that want more than just "good" results — they want transformational, compounding growth. I bring the same intensity, curiosity, and accountability to every engagement, whether it's a $2K/month budget or a $50K/month spend.
The principles that guide every campaign, every decision, every client relationship
Let's discuss your goals and build a Meta Ads strategy that delivers real, measurable growth for your business.